The Yazzy Bag Hits Rickys NYC!

The team at Yasmena - the handbag re-invented - announces that Ricky's NYC is carrying the Yazzy Bag at their stores in Manhattan. The Yasmena and Yazzy Bag are the forerunners of the wristlet trend but with a functional twist - its' unique tail handle gives girls on the go the option of attaching the bag to her finger and having it rest comfortably on top of or in the palm of her hand. Retail $9.99 www.rickysnyc.com

New York, NY March 1, 2004 The team at Yasmena - the handbag re-invented - announces that Ricky's NYC is carrying the Yazzy Bag at their stores in Manhattan. Emily Blumenthal, the designer of the Yazzy Bag commented, "We are thrilled to be in Rickys. The Yazzy Bag deserves to be in such a fun store! Check them out today!

The Yasmena and Yazzy Bag are the forerunners of the wristlet trend but with a functional twist - its' unique tail handle gives girls on the go the option of attaching the bag to her finger and having it rest comfortably on top of or in the palm of her hand.

The Yazzy Bag can fit also all the essentials she needs: lip gloss, money, credit cards, keys, small compact, mobile phone or even an IPOD, digital camera or MP3 player. The Yazzy Bag is the perfect gift for all the girls, women and now men in your life.

They come in an array of colors and cool, accessible materials such as satin and PVC for women and girls alike. The Yazzy Bag is great for any occasion, for the coming Prom or just running around town. The Yazzy Bag is now also available in sportier unisex materials like nylon micro-fiber and terry, great for going to the gym, running, tennis or just for looking athletic.

The Yazzy Bag is also available for promotional use and can be customized or branded to meet your needs.

Emily Blumenthal came up with the patented idea when she started to study women who were out on the town; most of them were doing a ceremonial dance around their purses. No one bag was functional enough to hold your essentials, match your outfit or not be a disturbance to your overall evening. Now, with the Yasmena and Yazzy Bag one will never need to worry again.

The Yasmena has been already featured on Sex and the City and look out for it to be seen on a celebrity on a red carpet near you.

Retail Price: $9.99
To purchase Yazzys go to: www.rickysnyc.com

For more information please contact:
Astra P.S. Dorf
Press Relations
347-528-5559 - e-mail protected from spam bots
www.yasmena.net
the handbag re-invented